JARRED EID

You have a desire to be seen for who you are.

You’re done with the state of the over-commercialised marketing schemes that simultaneously drain your pockets and your soul of any inspiration.

Now you’re looking for someone who sees it the same way.

You didn’t settle in your search for true love and need someone who understands how that feels.

Maybe I wouldn't get it if it wasn’t for my own experiences.

But I do.

So, we play an important role as witnesses and documenters.

As an observer and producing without interrupting.

To create a collection of truthful, heartfelt, stomach-punching moments.

Images you want to get lost in the more you look at them.

An ode to your heritage that expresses truth to those who will adore you, long after you’re gone.

REAL WEDDINGS

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15 years ago I went to my first wedding, a defining moment that shaped my outlook on what love is and how I found the importance of telling that story.

I wanted to see love up close, in all its forms. It has been an obsession.

Experience doesn’t exceed the truth, but in combination it becomes invaluable. Experience means less time worrying and considering things like lighting or composition or anticipating an important moment, at least in my front mind. It means there is space and time for presence, to see clearly.

I drink my coffee slowly and I don’t like to force things. Creativity takes time, it seems as if I don’t get to choose when it visits. But it does and I like to do things that welcome it regularly.

I make art in many forms, which I will share with you, so you can see into my world too.

It’s a shared experience and professionalism is a weird word.

I am transparent unconsciously and keep an open heart in my work.

I try to be someone I would trust with documenting such important images.

When you book me, I’ll be there for you. I set up a direct line of contact where you can reach me anytime with anything big or small, like a friend. The more the better, it’s how I build my understanding of who you are and what is important to you.

On that day, I’m also going to be there for you, working and present. I’m not directing in a way that steals the show or shooting photos that simply tick the boxes. I’m constantly observing and trying to move gracefully. Everything I perceive is going in and forming an understanding of how the day feels, who played certain roles and importantly where was the love? What was the evidence of what this couple made together?

With my entire embodied being, I believe that art imbues magic when it is created and expressed honestly. So I think there is a certain importance of who the artist is and what they embody to consider when commissioning them for this work.

But I also think the work you commission me to do should give you a piece of me, my life’s experience and my own expressions of what life has been like for me. The images should have a certain transcendence upon observing them, they should speak of something I saw as much as they are something you experienced.

How this all happened?

I kind of fell into it.

Very quickly I found myself in Noosa shooting my first celebrity wedding when I was 20. I won some awards and that didn’t feel as good as I thought it would.

Within a few years, I had packed up everything and moved to QLD, after receiving an offer to work for my favourite photographer and idol at the time. That was fire, but when I say that I mean it was a deeply refining and difficult time for me. I was thrust into the most prominent weddings in Australia and I learned some defining attributes in regards to the craft. I learnt techniques and knowledge that still are completely inaccessible and considered to be ‘gatekept’ information.

Anyway, life went on. I turned down a “Million Dollar Wedding’ that was going to be filmed by Channel 7, because I felt like I was lost within this wedding industry beast. I thought this was what I wanted but truthfully I just wanted to be around love. I packed up my life and went away for a while.

Personal tragedy struck, some existential realisations and I found some dark places eventually alone in London.

Covid brought about some more misery but digging into my life and past became a defining turn in my work.

Art became my priority, as a philosophy and a way to be in life. I loosened up my style, emptied myself and focused on breaking all the rules I learned over the last 12 years of my career and started getting to the essence of why I even wanted to take photos in the first place.